Bob Schmetterer - LEAP. A Revolution in Creative Business Strategy

Bob Schmetterer – LEAP. A Revolution in Creative Business Strategy

Bob Schmetterer – LEAP. A Revolution in Creative Business Strategy SIZE 2.4 MB 242 pages Publisher:John Wiley & Sons; 1 edition (28 Jan. 2003) Language:English ISBN-10:0471229172 ISBN-13:978-0471229179 Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But…