RYAN DEISS – DIGITAL MARKETING MASTERY
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COURSE BREAKDOWN RYAN DEISS – DIGITAL MARKETING MASTERY
Each week for 10 weeks you will master a new digital marketing discipline. Along the way youll complete Mini-Projects, get instructor feedback and receive Specialist Certifications after successful completion of each unit exam. Heres how each week will break down.
UNIT 1: Introduction To Digital Marketing Strategy.
Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? Whats the value we bring? And, whats the best way to reach them? In this opening unit, well answer all three of these questions, and outline the Customer Journey so you can articulate the role your brand plays in it.
UNIT 2: Conversion Funnels and Customer Value Optimization.
Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs.
Thats where you come in. In this unit, youll learn how to architect a conversion funnel that gives businesses exactly what they want:
UNIT 3: Content Marketing Mastery
Content marketing isnt an optional extra. Its an essential aspect of any modern digital marketing strategy.
In this unit, youll learn our Value First content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even
your most expensive products and services at the bottom of the funnel (BOFU).
Youll also learn how to leverage other peoples content to generate free, organic leads while simultaneously building your brands value and authority.
UNIT 4: Paid Traffic and Customer Acquisition Mastery
Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this unit, youll gain the skills you need to help brands and businesses leverage paid traffic channels such Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base without breaking the bank.
UNIT 5: Email Marketing and List-Building Mastery
Marketing consistently generates highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this unit youll learn the three types of email campaigns and how and WHEN to use them.
Youll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally sell while you sleep.
By the time you finish this unit, youll be able to effectively monetize any email list list, while simultaneously increasing engagement with your subscribers.
UNIT 6: Social and Community Management
Thanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, find and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network and sell in this environment. In this unit, youll learn to assess business goals and employ sound social media marketing practices to meet those goals.
UNIT 7: Search Marketing
With all the noise in the world today, its critical that brands and business get found when a customer or prospect is looking for them. Its also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU
provide. And thats exactly what youll learn how to do in this unit.
Youll learn how to leverage search channels such as Google, Amazon and even local channels such as Yelp to ensure that your brand gets found.and that when its found the message your prospects see is a positive one.
UNIT 8: Marketing Analytics and Data Science
Are your decisions driven by data or hunches? Logic.or fear? In this unit, youll learn how to setup a basic analytics plan, and determine the key metrics that your brand needs to track on a daily, weekly and monthly basis.
Youll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE its too late.
UNIT 9: Testing and Conversion Optimization
Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately most marketers claim to be doing CRO, but are merely relying on hacks and tricks. In this unit, youll learn a
repeatable process that increases converting actions from the traffic you already have by leveraging assets youve already created.
In short, youll be able to produce immediate results.making you immediately valuable to any business or brand.
UNIT 10: Final Project (OPTIONAL)
Congrats.youre done! Or are you? This is the week where you get to decide to go for your CDMP (Certified Digital Marketing Professional) designation. Youll be assigned a simple, but appropriately-difficult project with a one-week deadline. Your assignment: Build a complete digital marketing plan for a mock brand. Your project will be reviewed and graded by your instructors, and upon successful completion you will be awarded with the Certified Digital Marketing Professional designation
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