Mark webster ( authority hacker ) – The shotgun skyscraper blueprint
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What is the Shotgun Skyscraper?
The guys from Authority Hacker, Gael Breton and Mark Webster have come up with a course that will help you get a ton of links with minimal amount of effort. Although the “skyscraper method” terminology is not new, they have a unique approach and incorporate a “shotgun” method, meaning you’re going to blast out a ton of emails using software with a minimal amount of effort to get links.
The other method takes much longer and takes up a whole lot more resources. Here, you’ll be able to reduce outreach efforts drastically giving you more time to do what’s important.If you have read my review on The Authority Site System, you’ll see that I am a big fan of these guys and their work. They put out quality courses with strategies that I use myself. If you were to pick up both courses, you’d be WAY ahead of most people that want to start a blog or website in a specific niche.
Before I jump into the modules let me go into more details of how this strategy works. It all starts with a linkable blogpost on your site called a Skyscraper blogpost. This is what you will create and there is training on exactly how to do this.
The purpose of this blogpost is not to rank it, but to acquire links. Once that blogpost is created, you will reach out to others that have related content, asking for a link.
The key to the “shotgun” method is that you will be sending a LOT of emails with very little time customizing them. Most of the work will be done through automation and tools. A certain percentage of these will link back to you, albeit with some possible negotiation.
This method then gets scaled easily. Mark & Gael recieved 4000 links on one site alone using just this method. That’s a lot of links!
So with the traditional “Sniper Skyscraper Method” you will be spending a long time on each prospect. As a result, you will have a higher conversion rate. You will though receive a much lower total of links. This method can only be scaled a little.
So as you can see, there’s a big advantage with the “Shotgun” approach where you’ll spend less time working and get more links. Link building can be exhausting so the purpose of the course is to help you acquire a ton of links with minimal effort.
There are 7 modules in the course. Each come with videos and with a text summary.
- Shotgun SkyScraper 101
- Keywords & Content
- Gathering Prospects
- Data Management
- Initial Outreach
- Advanced TacticsSOP’s and Job Descriptions
There’s also a section on SOP’s (standard operating procedures) where you can download a selection of documents that will help you scale your efforts.
An email picker tool is also available which makes it easy to extract the proper emails to use from a bulk upload of your hunter.io file.
Module 1: Shotgun SkyScraper 101
In this module you’ll get an intro into what this method is all about. Mark will walk you throgh the fundamentals of Shotgun Skyscraper link building, why it’s so good, who should use it, when and when not to use it and what the expectations and results should be.
When you compare it to guest posting, every guest post you do requires you to write brand new content which really adds up to time & money. With the Shotgun Skycraper technique, you’re able to get multiple links with just that one article.
Module 2: Keywords & Content
Here, you will learn how to target the right keywords with the right content. One thing you need to keep in mind though, the keyword research that you are used to is not going to be the same with Shotgun Skyscraper keyword research. This is because you’re not trying to rank that content, we are going to build links to it.
The objective here is that you’re looking for “info” content where there’s tons of competition. In other words, we don’t really care if anyone is going to read our Shotgun Skyscraper content, it’s sole purpose is to acquire links to it.
There’s 3 sections in this module with the longest video at 33 minutes.
Module 3: Gathering Prospects
Here you will learn how to gather a list of prospects to contact. You’ll learn the most effective way to identify which sites to outreach to. These are sites that already link an an article about our topic – which is the Shotgun Skyscraper article that you will write for your site.
Again, ahrefs will be needed for this research. Although this research is rather labour intensive, they do provide SOP’s (standard operating procedures) which will help you scale this process fast.
Another tool that you will need is hunter.io. This tool is used to identify the email address on all the sites you will be contacting. Since a lot of sites hide their address to avoid spam, this tool does a good job finding it – as long as it does exist. You can try this tool out for yourself as there is a chrome extension for it. For the purposes of the massive research you’ll be doing though – you will need the paid version which starts at $34.
Module 4: Data Management
You’ll get a quick intro to data management which will explain some of the nuances specifically with Shotgun Skyscraper.
By the end of this module, you will have all four databases set up and working for your campaign. Each one of these has a separate video and text instruction, with the template available for download for each.
I’m glad they set this up because with the amount of data you’re going to consume, not managing it would be a disaster. Very helpful that this process is done for you.
You will load up your first campaign into another tool called Mailshake. This tool is a requirement and relatively inexpensive at $19 a month.
The goal in this module is to send out your very first Shotgun Skycraper outreach campaign. There’s quite a bit of video and textual / image content here so this will take some time to go through however it’s explained well. Below are the topics covered directly from the course.
Module 6: Negotiation
Mark says that the best links they have ever received was due to a lengthy conversation with the site owner. So don’t let this scare you as i’ve been through all the modules in this section of the course and anyone can have the confidence to deal with this. Keep in mind this all done through email, not on the phone.
Now you’re probably savvy enough to know that some site owners will expect you to pay for links. The guys at Authority Hacker NEVER pay for links and they will show you how to turn a paid request into a free one.
You’ll also get some canned responses where you simply copy and paste. These are very effective and also eliminates guesswork on your end what to say.
Here’s the topics in this module that you will learn:
Module 7: Advanced Tactics
This is the final module in the course. Here you are going to learn how to scale Shotgun Skyscraper in a non-spammy, ethical way.
To scale, you will need some VA’s and a mix of automation to make this work. Some advanced tactics include how to identify people’s names using US Census data for better data quality. You’ll also use Ahrefs content explorer to identify prospects. You will get more outreach templates that have a slightly different approach, prefiltering competitors to improve efficiency, warm up your accounts and manage your sending calendar, A/B testing, etc.
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